Campaign application

To apply, your organization must be a registered charity with a cause or activity that is legal under all applicable federal, state, provincial, territorial and local laws and regulations. Organization based outside the U.S and Canada are eligible only if they are registered with GlobalGiving. For more information on registering, visit globalgiving.org

Your application will not be accepted if any of the following apply:

• Less than 50% of the charity's budget goes toward funding programs
• Charity discriminates or limits membership based on race, gender, gender identity, sexual orientation, beliefs, class or cultural considerations
• Charity type is one of the following: fraternities, sororities, social clubs, private foundations, deferred giving trusts, political, lobbying, advocacy or labor organizations, or alumni associations
• Faith-based charities may be eligible for a campaign for activities that meet the following criteria: the activities serve a secular purpose, do not provide faith-based instruction or education and do not encourage or require constituents to learn about or adhere to the charity’s faith-based beliefs.

Although your organization may meet the requirements listed here, we retain discretion for which charities will be approved.

• Charities will create a campaign for each specific travel need that helps fulfill your organization's mission or is supporting a specific travel need for a group.
• Set a campaign goal, with a minimum of 50,000 miles and a maximum of 5,000,000 miles.
• Reach the campaign goal within 90 days. Once the goal is met, the campaign will close and miles raised will be transferred to the charity’s designated MileagePlus account.
• If less than 50,000 miles are donated, the miles pledged to the campaign will be refunded to the MileagePlus members who donated and the charity won't receive any miles.
• Miles raised through campaigns can't be used for fundraising or personal gain.
• Charities can't use miles for purposes other than the stated intention of the campaign. Any misuse of miles raised may result in account closure and may disqualify charity for future campaigns.
• It's advised that charities do not rely solely on their campaign to fund travel needs.

There are 3 steps in the application process:

1. Set your goal

For your campaign to be successful, it's important to set a goal that meets your charity,s needs and can be achieved within 90 days. We recommend checking the current cost (in miles) for your charity's travel as a benchmark. To check the cost of the trip in miles, use the award travel search. This will give you a sense of the total cost of your trip if you booked with miles. We can't guarantee prices, so we recommend not relying on your campaign to fully fund the cost of travel.

2. Complete your application

Once you've reviewed our campaign guidelines and requirements, you can fill out an application. If your charity hasn't received miles from other United programs, make sure to leave the MileagePlus number field blank.

3. Application review

Our application review process may involve outreach to your charity. Make sure to respond to our team's requests for information in a timely manner.

We'll review your application and notify you within 2 to 4 weeks of when you submitted the application of our decision and next steps if applicable.

There are 3 steps in the campaign process:

1. Build the campaign

When your application is approved, we'll send you an invite to create your campaign with instructions on how to access our platform. Once you finish creating your campaign, you'll submit it to us for content approval.

2. Launch the campaign

After receiving final approval from United, we'll place your campaign in line for launch. Since we have a limit on the number of active campaigns shown on the site, it's not guaranteed that every approved charity will launch their campaign within the time frame they are hoping for. We'll email you no less than 24 hours before launch to let you know that your campaign will be starting.

If your campaign is approved and due to the timing, you aren't given a live campaign slot and your travel dates have not passed, you may apply again.

Visit our FAQ page for more information on active campaign limits.

3. Promote the campaign

It's time to promote your campaign! Be sure to share your campaign link with your supporters, board of directors and on social media.