Start a campaign

Introducing Miles on a Mission campaigns, the first platform of its kind to connect charities in need of air travel with United MileagePlus members who want to do good with their miles. 

Charities from around the world now have the chance to raise miles for trips through Miles on a Mission.

Whether a charity is trying to send a relief team to rebuild after a natural disaster or a local baseball team to compete in the national championship, your charity will be able to create a campaign and raise miles for your charity’s trip.

Review the campaign guidelines and learn more about how campaigns work below. When you’re ready, click “Apply now” to start and submit your charity’s application.



Start your application

Please review our eligiblity requirements and guidelines before starting your application.

Apply now


  • Charities will set up their own campaign goals, with a minimum goal of 100,000 miles and a maximum of 5,000,000 miles.
  • Approved campaigns will have up to 90 days to reach their goal. Once the goal is met, the campaign will close, and miles raised will be transferred to the charity’s designated MileagePlus account.
  • If 100% of the campaign goal is not met, all miles pledged at or above 100,000 miles will be deposited into the charity’s designated MileagePlus account. If less than 100,000 miles are pledged, the miles pledged to the campaign will be refunded to the MileagePlus members who donated, and the charity will not receive any miles.
  • Charities should create campaigns for specific travel needs they have to fulfill their organization's mission or to support a specific travel need for a group.
  • Miles raised through campaigns can't be used for fundraising or personal gain.
  • Charities can’t use miles for purposes other than the stated intention of the campaign, any misuse of miles raised may result in account closure and may disqualify charity for future campaigns.

1. We accept applications on a regular basis and will launch campaigns periodically. If we reach our max number of applications for a campaign, we will save your application for future eligibility. 


2. Set your goal

In order for your campaign to be successful, it’s important to set a goal that you can reach within 90 days that will also meet your charity’s needs. United’s mileage award redemption program is dynamic so the cost of a ticket in miles will vary based on when you book in relation to your travel date. As you consider your needs, we recommend checking on the current cost (in miles) for your charity’s travel as a benchmark. To check the current cost of the itinerary you want in miles, visit united.com/awards and search by “Award travel.” This will give you a sense of what the total cost of your trip would be if you booked with miles today. We can’t guarantee prices, so we recommend not relying on your campaign to fully fund the cost of travel.

3. Complete application

Once you decide that you’d like to create a campaign and have reviewed all of our guidelines and requirements, please fill out our application. If your charity hasn’t previously received miles from United’s programs, you should leave the MileagePlus number field blank.

Note: Our application review process may involve outreach to your charity, please ensure requests for information are responded to in a timely manner.

We’ll review your application and notify you within two to four weeks of when you submitted the application of our decision and next steps if applicable.


All applicants must be a registered charity with a cause or activity that is legal under all applicable federal, state, provincial, territorial and local laws and regulations.

Charities will be considered ineligible if any of the following apply:

  • Less than 50% of the charity’s budget goes toward funding programs
  • Charity discriminates or limits membership based on race, gender, gender identity, sexual orientation, beliefs, class or cultural considerations
  • Charity type is one of the following: fraternities, sororities, social clubs, private foundations, deferred giving trusts, political, lobbying, advocacy or labor organizations, or alumni associations
  • Faith-based charities may be eligible for a campaign for activities that meet the following criteria: the activities serve a secular purpose, do not provide faith-based instruction or education, and do not encourage or require constituents to learn about or adhere to the charity’s faith-based beliefs.
  • Although your organization may meet the requirements listed here, we retain discretion for which charities will be approved.
1) Build your campaign - if your charity's application is approved, we'll invite you to create your campaign and submit it to us for approval.  We'll send you an email with a link and instructions on how to access our platform once aproved. 
2) Launch your campaign - after you create your campaign and receive final content approval from United, we'll place your campaign in line for launch.  We'll email you no less than 24 hours before launch to let you know that your campaign will be starting so you can start promoting it!
3) Promote your campaign - our goal is to ensure each campaign is set up for success.  To do so, we'll manage the number of active campaigns to provide the most visibility possible with our members without overwhelming them with too many choices.  Don't forget to tell your supporters about your campaign!  Share the link to the campaign with your boards of directors, donors and volunteers and ask them to share too!

Since we limit the number of campaigns that can run at any given time, we can't guarantee that every approved charity will have the chance to launch a campaign within the cycle that the are hoping for.  It is important that your charity does not rely solely on this miles campaign to fund travel needs.  If you are approved and because of timing are not given a live campaign slot and your travel dates have not passed, you may apply again.