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Introducing Miles on a Mission campaigns, the first platform of its kind to connect charities in need of air travel with United MileagePlus members who want to do good with their miles. 

Charities from around the world now have the chance to raise miles for trips through Miles on a Mission.

Whether a charity is trying to send a relief team to rebuild after a natural disaster or a local baseball team to compete in the national championship, your charity will be able to create a campaign and raise miles for your charity’s trip.

Review the campaign guidelines and learn more about how campaigns work below. When you’re ready, click “Apply now” to start and submit your charity’s application.

 

 

Start your application

Please review our eligiblity requirements and guidelines before starting your application.

Apply now

 

  • Charities will set up their own campaign goals, with a minimum goal of 250,000 miles and a maximum of 5,000,000 miles.
  • Approved campaigns will have up to 28 days to reach their goal. Once the goal is met, the campaign will close, and miles raised will be transferred to the charity’s designated MileagePlus account.
  • If the campaign goal is not met, the miles pledged to the campaign will be refunded to the MileagePlus members who donated, and the charity will not receive any miles.
  • Charities should create campaigns for specific travel needs they have to fulfill their organization's mission or to support a specific travel need for a group. This includes competing in a youth sports competition, a volunteer service trip, or providing disaster response skilled volunteer service or humanitarian aid service.
  • Miles raised through campaigns can't be used for fundraising or general staff travel or personal
    gain.
  • Charities can’t use miles for purposes other than the stated intention of the campaign, any misuse of miles raised may result in account closure and may disqualify charity for future campaigns.

1. Check our schedule to make sure you are applying at the right time. We accept applications on a quarterly basis, check our schedule to make sure you are applying for a campaign in the appropriate cycle. 

Refer to the table below to determine the appropriate application period based on your travel dates. If your travel dates are later than the current period, we ask that you come back and apply based on the period that best corresponds to your travel date. We strongly recommend that you don’t plan to travel less than 60 days after the end of your campaign. Also keep in mind that it might take more miles to book your trip the closer you are to your travel date.

Application period

Campaign Period

Travel period         

Oct 25 - Nov 30, 2019     

Oct 31 - Dec 31, 2019    

Jan-Mar 2020

Jan 1-30, 2020

Jan 15 - Mar 30, 2020

Apr-Jun 2020

Apr 1-30, 2020

Apr 15 - Jun 30, 2020

Jul-Sep 2020

Jul 1-31, 2020

Jul 15 - Sep 30, 2020

Oct-Dec 2020

If we reach our max number of applications during an open application period, we may close applications early. But don’t worry — you can always apply during the next quarter.

2. Set your goal

In order for your campaign to be successful, it’s important to set a goal that you can reach within 28 days that will also meet your charity’s needs. United’s mileage award redemption program is dynamic so the cost of a ticket in miles will vary based on when you book in relation to your travel date. As you consider your needs, we recommend checking on the current cost (in miles) for your charity’s travel as a benchmark. To check the current cost of the itinerary you want in miles, visit united.com/awards and search by “Award travel.” This will give you a sense of what the total cost of your trip would be if you booked with miles today. We can’t guarantee prices, so we recommend not relying on your campaign to fully fund the cost of travel.

3. Complete application

Once you decide that you’d like to create a campaign and have reviewed all of our guidelines and requirements, please fill out our application. If your charity hasn’t previously received miles from United’s programs, you should leave the MileagePlus number field blank.

Note: Our application review process may involve outreach to your charity, please ensure requests for information are responded to in a timely manner.

We’ll review your application and notify you within two to four weeks of when you submitted the application of our decision and next steps if applicable.

 

All applicants must be a registered charity with a cause or activity that is legal under all applicable federal, state, provincial, territorial and local laws and regulations. Charities must be vetted by GlobalGiving (non-U.S. or Canada based charities) or GuideStar by Candid (for U.S. based charities) at a Silver Seal of Transparency or higher. Charities will be considered ineligible if any of the following apply:

  • Charity was created less than 18 months ago
  • Less than 50% of the charity’s budget goes toward funding programs
  • Charity discriminates or limits membership based on race, gender, gender identity, sexual orientation, beliefs, class or cultural considerations 
  • Charity type is one of the following: fraternities, sororities, social clubs, private foundations, deferred giving trusts, political, lobbying, advocacy or labor organizations, or alumni associations
  • Faith-based charities may be eligible for a campaign for activities that meet the following criteria: the activities serve a secular purpose, do not provide faith-based instruction or education, and do not encourage or require constituents to learn about or adhere to the charity’s faith-based beliefs.

Although your organization may meet the requirements listed here, we retain discretion for which charities will be approved.

1) Build your campaign - if your charity's application is approved, we'll invite you to create your campaign and submit it to us for approval.  We'll send you an email with a link and instructions on how to access our platform once aproved. 
2) Launch your campaign - after you create your campaign and receive final content approval from United, we'll place your campaign in line for launch.  We'll email you no less than 24 hours before launch to let you know that your campaign will be starting so you can start promoting it!
3) Promote your campaign - our goal is to ensure each campaign is set up for success.  To do so, we'll manage the number of active campaigns to provide the most visibility possible with our members without overwhelming them with too many choices.  Don't forget to tell your supporters about your campaign!  Share the link to the campaign with your boards of directors, donors and volunteers and ask them to share too!

Since we limit the number of campaigns that can run at any given time, we can't guarantee that every approved charity will have the chance to launch a campaign within the cycle that the are hoping for.  It is important that your charity does not rely solely on this miles campaign to fund travel needs.  If you are approved and because of timing are not given a live campaign slot and your travel dates have not passed, you may apply again. 

Ways to use your miles

MileagePlus member-exclusive experiences and more.